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Hasselblad is adding an ultra-wide-angle prime to its mirrorless X System with the XCD 25mm f/2.5 V lens—the widest V-Series lens for the system yet, offering a field of view close to that of a 20mm on full-frame, along with a speedy f/2.5 design that excels in low-light conditions. The broad angle of view and bright maximum aperture pair with a portable design that’s perfect for walkaround urban
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What better way to celebrate Venus Optics' 10-year anniversary than with a 10mm lens? The Venus Optics Laowa 10mm is the world's widest f/2.8 full-frame, rectilinear lens. Remarkably, this lens is not a fish-eye and features close to zero distortions. Sam shares the specs of this ultra-wide angle lens, as well as his cityscape and macro images.
by Shawn C. Steiner · Posted
NAB has wrapped and it was a big year with dozens of exciting news products to talk about. Tons of lenses, a few new cameras, too many lights to count, some audio gear, and tons of accessories to make filmmaking easier. Besides that, we had Sony and Insta360 with mid-week releases that deserve their own call outs. Sony is already expanding their compact f/2.8 G zoom series with the
Posted
Hot on the heels of February’s 24-50mm announcement, Sony is back with another compact, short-range zoom: the FE 16-25mm f/2.8 G. This ultra-wide full-frame lens is all about portability, with a sleek design and a useful range that hits an everyday sweet spot for those photographing architecture, interiors, landscapes, and street subjects. And with a constant f/2.8 maximum aperture, it’s a solid choice
by John-Paul Pale… · Posted
In today’s age of ever-growing bit rates and resolutions, ProGrade Digital adds to their CFexpress 4.0 arsenal with the introduction of Iridium memory cards. Available as a single card or a 2-pack with either a CFexpress Type A or Type B form factor, Iridium cards are more than able to handle 8K, 6K, and 4K video, plus raw photos, and rapid-fire shutter bursts, making them ideal for high-res cinema-grade video captures. In addition to the cards, ProGrade Digital released dedicated card readers, helping to ensure a smooth integration into your
by Shawn C. Steiner · Posted
NAB begins on Sunday and this week was loaded up with plenty of reveals from brands hoping to capture attendees’ attention on the show floor. There’s always too much to cover—that’s why you should keep stopping by our NAB page to find the latest news, videos, and specials—and that makes it even more difficult to pick out the key products to highlight this week. We landed on the
by Luke Rollins · Posted
Today, Panasonic announced a major firmware update for two of its popular mirrorless cameras, the LUMIX S5 II and S5 IIx. Firmware versions 3.0 for the S5 II and 2.0 for the S5 IIx introduce
by Shawn C. Steiner · Posted
We’re a week away from the 2024 NAB Show and lots of exciting new products have already been announced. Lens-crafters NiSi and Atlas Lens Co. unveiled new additions to their signature cinema lineups. Industry-titan Sachtler updated its lauded Ace tripod system. We also got not one but two teasers for upcoming product launches from DJI.
NiSi ATHENA PRIME series brings on 18mm, 40mm, and 135mm lenses
NiSi is a relative newcomer to the world of cinema lenses, but they’ve made a strong showing so far, offering lenses that strike the right
by Stepan Andranikian · Posted
Tether Tools is back with an all-new way to protect your tethering cables: the TetherGuard LeverLock Plate, a universal tripod plate that can fit easily on all things Arca and anything with a ¼"-20 mounting point. This does so all while allowing you to easily connect and remove your cable from the plate for setting up tethered cameras with ease—safely snake any cable with a maximum diameter of 6.5mm through it
by Shawn C. Steiner · Posted
This week was a busy one with a few lenses, a few firmware updates, and some other categories garnering newsworthiness. Of particular note is Nikon, with the release of an even more comprehensive all-in-one zoom for Z-mount: the NIKKOR Z 28-400mm f/4-8 VR Lens. Sigma went for speed with the 50mm f/1.2 DG DN Art Lens for
by Luke Rollins · Posted
Ricoh and its beloved street-savvy point-and-shoot cameras are back. The company is announcing new iterations of its pair of compact digital street shooters: the GR III HDF and the GR IIIx HDF, which feature the addition of a new Highlight Diffusion Filter, along with a couple of other small updates, while
by Bjorn Petersen · Posted
Creating zooms to impress even the most staunch prime lens adherents, Tamron has just announced two new lenses for Sony E mirrorless cameras: the 35-150mm f/2-2.8 Di III VXD and the 28-75mm f/2.8 Di III VXD G2.
On March 27, 2024, Tamron announced the
by Shawn C. Steiner · Posted
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Nikon is announcing the NIKKOR Z 28-400mm f/4-8 VR lens, a versatile, wide-to-super-tele zoom lens for its Z line of mirrorless cameras. It’s the second such lens in the Z series, arriving four years after 2020’s 24-200mm f/3.5-6.3 lens. While similar in intent to its predecessor, the 28-400mm brings a suite of upgrades to match its extended telephoto reach to make it an even more versatile option for travel, live event, and
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Fast, sharp, and small, Sigma has just announced the 50mm f/1.2 DG DN Art lens for L-Mount and Sony E systems. This is the third 50mm DG DN lens in Sigma’s lineup and among the brightest lenses the company has ever released, offering exceptional performance in low-light conditions, as well as giving you the utmost