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by Mathew Malwitz · Posted
The wait is finally over, and Sony has unveiled not one, but two new game changing imaging tools to their arsenal. Introducing the a7R VI mirrorless camera and the FE 100-400mm f/4.5 G Master lens. The perfect marriage of speed and resolution.
by Mathew Malwitz · Posted
Starting off 2026 on a strong note, Nikon has unveiled their latest lens for the Z system. The Z 24-105mm f/4-7.1 is a flexible, carry-everywhere zoom designed with convenience in mind. At just 12.4 oz, this is one of the lightest zooms of its caliber in Nikons current lineup.
Nikon NIKKOR Z 24-
by Luke Rollins · Posted
Sony announces its first new midrange mirrorless camera in four years, the α7 V, bringing with it the company's first partially stacked sensor and a new BIONZ XR2 processor featuring an integrated AI unit. The new guts unlock substantial gains in speed, intelligence, and versatility first introduced in 2024's flagship α1
by Luke Rollins · Posted
Sony's apex mirrorless cameras, the a1 II and the a9 III, just got more powerful with the release of a major new firmware upgrade. Available now for download and installation, version 4.0 introduces Sony's best autofocus algorithms yet—Real-time Recognition+—to both cameras, along with a few other notable
by Mathew Malwitz · Posted
Nikon is excited to announce two new DX lenses for their Z crop sensor lineup. The ultra-fast NIKKOR 16-50mm f/2.8 DX zoom and the lightweight 35mm f/1.7 DX prime deliver stunning light-gathering ability and speed for still photo and video users.
Nikon NIKKOR Z DX 16-50mm f/2.8 VR
A pro upgrade to the existing kit lens, the NIKKOR Z DX 16-50mm f/
by Luke Rollins · Posted
Nikon is announcing the release of the second generation of its mid-range Trinity zoom lens, the NIKKOR Z 24-70mm f/2.8 S II. The lens, which the company positions as the most essential and pro-caliber in its lineup, is the first in its class to feature an internal zoom mechanism. The larger Z-mount continues to spur new developments in lens design for Nikon, resulting here in a lighter, faster, quieter, better balanced, and more
by Luke Rollins · Posted
OM System is delivering a second generation of their compact, adventure-ready mirrorless camera, the OM-5 Mark II. Retaining much of its predecessor’s build and imaging technology, including its 20.4MP Live MOS MFT Sensor and TruePic IX Image Processor, the Mark II sports an improved grip, USB-C power
by Luke Rollins · Posted
FUJIFILM’s 2025 run of mirrorless crowd-pleasers continues with its latest camera, the X-E5, available in black and silver colorways. Iterating on its winning formula of compact, film-inflected, rangefinder-style bodies, the company’s latest interchangeable lens camera is accompanied by a brand-new pancake lens, the
by Jordan Gallant · Posted
This week, DJI released the Mavic 4 Pro with a redesigned camera configuration and Panasonic blessed hybrid shooters once again with a new addition to their full-frame mirrorless camera line.
DJI Redesigns the Mavic Series
With their newest iteration of the Mavic drone, DJI has fully redesigned the flagship for improved flying performance without sacrificing video quality. The Mavic 4 Pro forgoes the hanging gimbal
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Join our team at CP+ 2025, International Camera and Photo Imaging Show in Yokohama, Tokyo, Japan to learn about the latest and greatest gear. Shop and learn more about the gear below!
0:00 - Intro
0:22 - Sigma
1:46 - Sony
3:00 - Panasonic LUMIX
3:37 - Nikon
5:20 - Canon
6:46 - FUJIFILM
8:08 - DJI
9:15 - OM System
10:15 - Sirui
11:15 - Profoto
11:52 - Tamron
12:20 - Tokina
12:43 - Final Thoughts
by Jordan Gallant · Posted
This week is simply bursting with photo news to cover, so let’s jump right into it! Sigma announced its streamlined BF Mirrorless Camera and two new lenses. Panasonic released its newest hybrid flagship camera: the Lumix S1R II. Zeiss introduced two new lenses in their highly anticipated mirrorless lens series, the Otus ML. And finally, Sony gave us two FE lenses with vastly different focal lengths: a 400-800mm zoom and a 16mm prime.
Sigma Streamlines and Redesigns
On February 23rd, Sigma presented its new creative direction, complete
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A follow-up five years in the making, Panasonic is announcing the Lumix S1R II Mirrorless Camera, a new flagship and the company’s first S-tier camera since 2022. A powerful, high-resolution camera that marks the Lumix brand’s entry into 8K video, the versatile S1R II is aimed at high-end, hybrid creators of all stripes. Smaller and lighter than its predecessor, the weather-resistant build yields a camera that’s
Posted
Legendary optics company ZEISS is announcing two new lenses, the Otus ML 50mm f/1.4 and the Otus ML 85mm f/1.4, as part of a larger launch of a new high-end lens series for mirrorless cameras. Available in Canon RF, Nikon Z, and Sony E mounts, the manual focus
by Jordan Gallant · Posted
This week brings some new developments to the photo space that are sure to excite brand-loyal enthusiasts. Nikon gave us the COOLPIX P1100 Digital Camera and the NIKKOR Z 35mm f/1.2 S Lens. Olympus rolled out new editions to their OM-System with the OM-3 Mirrorless Camera and upgraded M.Zuiko lenses. Leica brought professional-grade image control to the iPhone.
Nikon Releases New COOLPIX Digital Camera and NIKKOR Lens
Fans of the COOLPIX P1000 will be happy to know that their beloved point-and-shoot is back with a refreshed interface.
Posted
OM SYSTEM is hearkening back to its heritage with its latest release, the OM-3 Mirrorless Camera, which delivers advanced performance and creative versatility while drawing design inspiration from the iconic Olympus OM-1 SLR film camera of the 1970s. The company is also releasing updated versions of three lenses—17mm f/1.8 and 25mm f/1.8 primes and a 100-400mm f/5.6-6.3 super-telephoto zoom—to complement the release of the new