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by Luke Rollins · Posted
Sony continues to push the boundaries of its G Master zoom lenses with the release of the FE 50-150mm f/2 GM lens, which follows up last fall’s release of the 28-70mm f/2 lens with yet another remarkably fast zoom with a unique focal range that stands out in portraiture, wedding, event, and indoor and close-range sports applications. Like its sibling, the lens is optimized for hybrid use, making it
by Jordan Gallant · Posted
NAB is just around the corner, but before we get swept up in the excitement, let’s break down the new product releases of this week. Nikon announced the Z5 II mirrorless camera. 7artisans and Viltrox gave us some new lenses. Aputure introduced a high-output moonlight. Sennheiser dropped a new adaptable stereo microphone.
Nikon Upgrades to the Z5 II
Nikon unveiled the Z5 II, the second version of its FX-format mirrorless camera. This iteration expands the full-frame sensor to a 24.5MP BSI-CMOS size and upgrades the processor to an EXPEED
by Steve Levy · Posted
A perfect companion for full-frame shooters, the Nikon Z5 II mirrorless camera is a well-rounded and reliable option for professional photo and video content creators. While it's been nearly five years since the launch of its predecessor, this refreshed model introduces several valuable improvements that we'll dig into further.
by Zack Young · Posted
by Luke Rollins · Posted
Godox has released a 220W RGB edition of its Litemons LA series lights, the Litemons LA200R RGB LED Monolight. Available in both black and white colorways, the new lights offer the same balance of power, size, and cost that makes the Litemons series a popular option for livestreaming, podcasting, shooting social media content, or building a home studio. Both colorways are also available in a travel kit with a carry bag.
by Luke Rollins · Posted
Canon rounds out the V-Series launch of the PowerShot V1 with a compact, video-centric EOS mirrorless camera, the R50 V, for creators eager to pivot to an interchangeable lens set up. Weighing less than a pound in a hand-wieldable form factor, the camera sports a 24MP APS-C sensor and DIGIC X
by Luke Rollins · Posted
Canon reboots its legacy PowerShot series with the announcement of the PowerShot V1 digital camera, replanting its flag in the renascent point-and-shoot space with a video-friendly compact. Released in tandem with an interchangeable lens option, the EOS R50 V, the V1 is intended as the flagship
by Jordan Gallant · Posted
We’re back from Purim celebrations to bring you a week of exciting announcements! FUJIFILM released the GFX100RF, a new medium-format camera combining the X Processor 5 with the GFX 100S II 102MP image sensor. Zoom gave creators 32-bit float recording with the H5studio 4-Track Handy Recorder. Let’s get into it!
FUJIFILM Releases a New Medium-Format Camera
FUJIFILM is bringing the tried-and-true GFX 100S II sensor to medium-format shooting with the
by Luke Rollins · Posted
The only medium format camera built to fit in a to-go bag, the compact, rangefinder-inspired GFX100RF packs all the quality and performance of its 102MP sensor and X Processor 5 into a sleek, lightweight, all-metal housing. Coming in silver and black finishes, the camera features a built-in fixed focal length FUJINON GF 35mm f/4 lens and offers photographers an array of creative options, including the innovative Aspect Ratio Dial, 20 FUJIFILM film simulations, digital tele-conversion at three different focal lengths, and an Internal ND filter
by Jordan Gallant · Posted
Another packed week of announcements means we have a lot of exciting news to recap. Venus Optics announced new Laowa Proteus Anamorphic Zooms. Apple released updates for the iPad Air. Sirui introduced us to a new Prime lens series and rolled out a 20mm autofocus anamorphic. Atomos released the Shinobi GO. And Shure upgraded to the MoveMic 88+. Let’s get into it!
Venus Optics Announces Anamorphic Zooms
Adding to their prolific Laowa Proteus series, Venus Optics rolled out the
by Javier Pinero · Posted
Polaroid is back with two fresh cameras that bring instant photography into the modern age—without losing that classic magic. Meet the Polaroid Now+ Generation 3 and Polaroid Now Generation 3, designed to capture your best (and most beautifully imperfect) moments, one instant photo at a time.
Posted
Join our team at CP+ 2025, International Camera and Photo Imaging Show in Yokohama, Tokyo, Japan to learn about the latest and greatest gear. Shop and learn more about the gear below!
0:00 - Intro
0:22 - Sigma
1:46 - Sony
3:00 - Panasonic LUMIX
3:37 - Nikon
5:20 - Canon
6:46 - FUJIFILM
8:08 - DJI
9:15 - OM System
10:15 - Sirui
11:15 - Profoto
11:52 - Tamron
12:20 - Tokina
12:43 - Final Thoughts
by Jordan Gallant · Posted
This week is simply bursting with photo news to cover, so let’s jump right into it! Sigma announced its streamlined BF Mirrorless Camera and two new lenses. Panasonic released its newest hybrid flagship camera: the Lumix S1R II. Zeiss introduced two new lenses in their highly anticipated mirrorless lens series, the Otus ML. And finally, Sony gave us two FE lenses with vastly different focal lengths: a 400-800mm zoom and a 16mm prime.
Sigma Streamlines and Redesigns
On February 23rd, Sigma presented its new creative direction, complete
Posted
A follow-up five years in the making, Panasonic is announcing the Lumix S1R II Mirrorless Camera, a new flagship and the company’s first S-tier camera since 2022. A powerful, high-resolution camera that marks the Lumix brand’s entry into 8K video, the versatile S1R II is aimed at high-end, hybrid creators of all stripes. Smaller and lighter than its predecessor, the weather-resistant build yields a camera that’s
Posted
Legendary optics company ZEISS is announcing two new lenses, the Otus ML 50mm f/1.4 and the Otus ML 85mm f/1.4, as part of a larger launch of a new high-end lens series for mirrorless cameras. Available in Canon RF, Nikon Z, and Sony E mounts, the manual focus