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by Jordan Gallant · Posted
It’s 2025 and we are back with our weekly roundup of new product releases! With CES in full swing, we’ve been working hard to keep you up to date with all of the notable announcements. On top of that, Shure, OBSBOT, DJI, and Hollyland have new products to share. From microphones and PTZ cameras to drone add-ons and headphones, we’re giving you a little something from every category.
CES 2025
The Consumer Electronics Show (CES) is winding down, and, as usual, there were a ton of
by Jordan Gallant · Posted
We’re on the final stretch before the holidays, and even though the releases have slowed down, there’s still some last-minute items hitting the news. This week, Viltrox introduced an AF 35mm lens, Sirui released a 40mm T1.8 1.33x Anamorphic lens with autofocus, and Panasonic added to the Lumix lineup with the G97 and ZS99.
Viltrox Adds a 35mm to the AF Lens Line
Available in Sony E, FUJIFILM X, and Nikon Z mounts for a wide range of mirrorless coverage, the
by Steve Levy · Posted
Panasonic is shaking up the compact digital camera market with their new Lumix G97 Micro Four Thirds camera with Lumix G Vario 12-60mm f/3.5-5.6 lens and Lumix ZS99 point-and-shoot. The newest additions to Panasonic’s Lumix lineup give everyday photographers and travelers a fresh pair
by Jordan Gallant · Posted
Another week, another roundup. This week, Hohem upgrades the iSteady M7 with AI tracking and RODE introduces the Wireless GO III with 32-bit float recording.
Hohem Brings AI Tracking to the iSteady
The newest iteration of Hohme’s flagship iSteady gimbal now features integrated AI tracking—an upgrade over the previous model which required the use of a separate module or app. The iSteady M7 includes an advanced AI tracking
by Zack Young · Posted
High-volume photography work is a cornerstone of the professional photo ecosystem that rarely gets its time in the spotlight. Headshots for schools, teams, clubs, etc. is an area where enterprising photographers find huge growth opportunities. To assist in these assignments, Canon has announced a firmware upgrade for their EOS R7,
by Jordan Gallant · Posted
The holidays are approaching fast! Maybe you have yet to finalize your list, or maybe your photographer family member has given you no guidance. Do not fear—this week’s roundup will provide some inspiration. Thypoch announced a new focal length in their Simera-C line, Profoto released the Pro-B3 monolight, Venus Optics introduced the Laowa Sword Macro lens series, and SanDisk came out with the new Extreme PRO USB4 Portable SSDs.
Thypoch Expands the Simera-C Lineup
A new addition has been made to the Thypoch Simera-C cine lens line. With a
by Jordan Gallant · Posted
Need something extra to be thankful for this week? How about some new product releases! DJI added to its wireless microphone systems with the Mic Mini and Venus Optics released a full-frame version of their Laowa Nanomorph lenses.
DJI Shrinks Their Wireless Mic System
In the newest iteration of their wireless microphone system lineup, DJI has brought us the Mic Mini, a compacted version that does not skimp on features. The new system is designed with content creators in mind thanks to its compatibility with a wide array of devices. It is
by Jordan Gallant · Posted
Lots of big announcements this week, including new releases from Sony and LightPix Labs that should definitely appeal to hybrid shooters. Elsewhere, Aputure expanded its STORM series with two new LED monolights.
Sony Unveils New Flagship Camera
The biggest news this week was Sony’s unveiling of the a1 II, an upgrade of the original Alpha 1 flagship with some impressive new features and enhancements. The second generation
by Luke Rollins · Posted
Sigma announces the addition of four new Canon RF lenses to its Contemporary line in 16mm f/1.4 DC DN, 23mm f/1.4 DC DN, 30mm f/1.4 DC DN, and 56mm f/1.4 DC DN focal lengths. Sigma's Contemporary lenses are designed to promote performance in compact and lightweight form factors, and these latest primes continue this philosophy by offering a bright f/1.4 maximum aperture across four popular focal lengths.
by Luke Rollins · Posted
Sirui just announced its new line portrait-friendly Aurora 85mm f/1.4 lens, available for Sony E, Nikon Z, and FUJIFILM X mount cameras. Lightweight at 1.2 pounds and compact at 4” long, the lens benefits photo and video applications when shot handheld or when mounted on a gimbal.
Sirui Aurora 85mm f/1.4 lens
In addition to its
by Jordan Gallant · Posted
The new year is on the horizon, and so are some new exciting product announcements. This week, FUJIFILM announced it’s entering the cine camera market, ZEISS developed Supreme Zoom Radiance lenses, Aputure introduced the INFINIMAT system, RODE took wireless audio to smartphones, and teenage engineering brought us to the dance floor with the OP-XY.
FUJIFILM Enters the Cine Camera Foray
It’s been a minute since a new player has entered the cine camera battleground, and FUJIFILM has finally decided to make that entrance with the announcement of
by Steven Esposito · Posted
Nomatic is excited to announce new additions to its popular line of McKinnon of cases: the 13L Camera Messenger Bag and 5L Camera Sling Bag. Embracing a style that is both functional and eye-catching, the McKinnon bags are as practical and pragmatic as they are aesthetically
by Jordan Gallant · Posted
The holidays are just around the corner and this week saw the arrival of several new releases that mirrorless and medium-format shooters might want to add to their wish lists. Viltrox introduced the AF 135mm f/1.8 LAB FE Lens for Sony mirrorless cameras and Hasselblad released the XCD 75mm f/3.4 P Lens for X mount medium format cameras.
Viltrox Releases a Medium-Length Prime
Viltrox entered the high-end lens space with the AF
by Bjorn Petersen · Posted
Expanding their XCD P series of lenses with another compact, lightweight option, Hasselblad has just announced the XCD 75mm f/3.4 P lens—a 59mm-equivalent lens characterized by its flattering focal length and portable design. This short portrait-length/long normal-length prime is a versatile option for portrait shooters, as well as street and landscape photographers looking for a unique focal length that’s wide
Posted
The new Nikon Z50 II mirrorless camera is the perfect tool for aspiring and professional content creators. This powerful and compact system utilizes a high-performance 20.9MP DX CMOS sensor and is compatible with the expanded catalogue of NIKKOR lenses, which include the popular Z DX 16-50mm f/3.5-6.3 VR and Z DX 50-250mm f/4.5-6.3 VR. On top of that, Nikon’s newest shooter also features several significant updates over its predecessor,