Polaroid is back with two fresh cameras that bring instant photography into the modern age—without losing that classic magic. Meet the Polaroid Now+ Generation 3 and Polaroid Now Generation 3, designed to capture your best (and most beautifully imperfect) moments, one instant photo at a time.
The Now+ Gen 3 is like having a tiny photo studio in your hands. It connects to the Polaroid App via Bluetooth, unlocking features like Aperture Priority Mode (hello, dreamy portraits), Manual Mode (because sometimes you want full creative control), and Double Exposure (because two memories in one is twice the fun). Oh, and did we mention it comes with lens filters? Get ready to play with colors, light, and all the experimental vibes.
If you’re more of a “point, shoot, and live in the moment” kind of person, the Now Gen 3 keeps things easy and effortless. The autofocus two-lens system makes sure your shots are crisp, the self-timer means you’re never left out, and yes, Double Exposure is here too—because Polaroid knows you love a little creative magic.
Both cameras are doing their part for the planet, with over 40% recycled materials in the outer shell. Plus, they come in fresh new colors—the Now+ Gen 3 in Arctic Blue, Coral, Black, and White, while the Now Gen 3 adds Purple, Yellow, and Pebble White to the mix. USB-C charging keeps them powered for up to 15 packs of film per charge, and the built-in tripod mount is there for when you want to get serious about your shots.
Both cameras utilize aperture ranges from f/11 to f/64 and sport coated, optical grade PC and acrylic lenses which interact perfectly with the autofocus system via two fixed focus zones. Additionally, users maintain access to Polaroid 600 and i-type film on both cameras.
Whether you’re a film photography pro or just love watching an image develop in your hands, these new Polaroids are here to bring the fun. Snap, shake (if you must), and keep the moment forever.
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