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Canon announces its third lens of 2024 and the smallest and lightest zoom lens of the RF lineup, the RF 28-70mm f/2.8 IS STM for full-frame and APS-C EOS R-series mirrorless cameras. Equally suited for stills and video, the lens’ innovative design benefits both the image quality and the lightweight, compact form factor. Its bright maximum aperture and versatile field of view makes it ideal for content creators seeking a high
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Kicking off the second generation of G Master prime lenses, Sony has upgraded one its most popular portrait prime lenses with the FE 85mm f/1.4 GM II lens. Replacing its eight-year-old predecessor, the sequel is lighter and more compact while delivering higher image quality, smoother bokeh, better autofocus performance, and better overall performance and usability for video shooters.
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Meet the Nikon NIKKOR Z 35mm f/1.4 Lens, a hybrid full-frame camera lens. Its well-balanced and lightweight design make it ideal for gimbal video shooting and as an everyday carry lens for travel and street shooting.
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Canon EF 35mm f/1.4L II USM fans, rejoice! The legendary lens has finally received its RF upgrade with the new RF 35mm f/1.4 L VCM. The latest addition to Canon’s L-series lineup is 27% lighter than its EF equivalent, while maintaining a similar sharpness, character, and lack of chromatic aberration.
Canon has also announced the EOS C400 Cinema Camera and Cine-Servo 17-120mm T2.95-3.9 Lens;
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Sigma just announced the 28-45mm f/1.8 DG DN Art Lens, the world's-first f/1.8 zoom for full-frame cameras. This groundbreaking new lens acts as a full-frame spiritual successor to Sigma's wildly popular 18-35mm f/1.8 DC HSM Art lens for APS-C SLRs. Like its iconic predecessor, the 28-45mm f/1.8 DG DN offers the flexibility of a zoom with the speed of a prime.
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For photographers and videographers seeking great specs in a small body, the new Panasonic Lumix S9 could be just the ticket. This mirrorless camera packs a 24.4MP full-frame sensor into the first compact design in the Lumix S series, coming in at only 14.2 oz. The S9 also includes Panasonic’s advanced Phase Hybrid autofocus system, in-body stabilization, and 6K video codecs. For people looking to step up from a
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Sigma has announced the 24-70mm f/2.8 DG DN II Art lens, featuring improved optics, a smaller and lighter design, and faster focusing performance. It’s an evolution of one of Sigma's most-beloved flagship lenses and a standout zoom within the DG DN Art lineup.
Sigma 24-
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Hasselblad is adding an ultra-wide-angle prime to its mirrorless X System with the XCD 25mm f/2.5 V lens—the widest V-Series lens for the system yet, offering a field of view close to that of a 20mm on full-frame, along with a speedy f/2.5 design that excels in low-light conditions. The broad angle of view and bright maximum aperture pair with a portable design that’s perfect for walkaround urban
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What better way to celebrate Venus Optics' 10-year anniversary than with a 10mm lens? The Venus Optics Laowa 10mm is the world's widest f/2.8 full-frame, rectilinear lens. Remarkably, this lens is not a fish-eye and features close to zero distortions. Sam shares the specs of this ultra-wide angle lens, as well as his cityscape and macro images.
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Hot on the heels of February’s 24-50mm announcement, Sony is back with another compact, short-range zoom: the FE 16-25mm f/2.8 G. This ultra-wide full-frame lens is all about portability, with a sleek design and a useful range that hits an everyday sweet spot for those photographing architecture, interiors, landscapes, and street subjects. And with a constant f/2.8 maximum aperture, it’s a solid choice
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Panasonic continues its 2024 offerings with yet another “smallest and lightest in its class” lens, this time delivering the Lumix S 28-200mm f/4-7.1 Macro O.I.S., a wide-to-tele macro zoom that fits in the palm of your hand. The lens is an all-in-one multitool whose impressive image quality makes it ideal as a jack-of-all-trades for travel and everyday carry or as the foundation for building out a Lumix lens kit
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The classic 24-70mm has some competition. Sony has just revealed an alternative in the standard zoom space with the release of the FE 24-50mm f/2.8 G Lens. Within Sony’s lineup, this new full-frame offering packs a wide-to-normal zoom range and a fast, constant f/2.8 aperture into a compact form factor—effectively splitting the difference between the hefty 24-70mm f/2.8 GM and lightweight 20-70mm f/4 G.
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Olympus has announced a new wide-angle zoom lens ideally suited for landscape, cityscape, and travel photography, as well as video applications. The M.Zuiko Digital ED 8-25mm f/4.0 PRO lens is a compact, weather-sealed gem enabling high-resolution capture with edge-to-edge sharpness, even at its maximum aperture. This Micro Four Thirds mount lens provides the 35mm focal length equivalent of 16-50mm, which is a truly versatile
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Sony has just announced the fourteenth lens to join its coveted G Master lineup: the ultra-compact, ultra-fast, and ultra-wide 14mm f/1.8 GM Lens. Ideal for capturing landscape, architecture, and astronomical subjects, as well as creative portraits and close-ups, this low-distortion prime delivers the optical quality that has come to characterize Sony’s top tier of lenses while remaining impressively compact and
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Announcing the newest FUJIFILM lens, the GF 45-100m f/4. This versatile medium format zoom lens is a perfect complement for the FUJIFILM GFX series.
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