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Posted
POV: You're Lotta at WPPI 2026. Take a look at the highlights from this Las Vegas photography conference, with studio and outdoor portrait photoshoots, lighting demos, photo walks, and appearances by photography legends, such as Annie Leibovitz.
0:00 - Annie Leibovitz
1:41 - What's on the Agenda
2:01 - Checking Out the Show Floor
3:27 - Sony Creative Space
4:00 - Sunrise Photo Walk Takeaways
5:26 - Gear Cleaning
5:54 - Why We Love the Show Floor
6:21 - Outdoor Portrait Demo
6:59 - More WPPI Fun
Posted
Even for the minimalist wedding photographer, investing in these pieces of camera gear can improve your workflow and images. Lotta shares her must-have accessories that will make your job photographing weddings easier.
0:00 - Intro
0:21 - On-Camera Flash & Bouncing Light
1:06 - Off-Camera Flash
1:17 - Camera Straps & Harnesses
1:56 - Camera Bags
2:46 - Filters
Posted
2026 brings a wave of new trends for wedding photography. Is natural light out, and flash photography in? Are we trading digital for film? Lotta, one of our resident wedding photographers, shares her predictions.
0:00 - New Year, New Trends
0:38 - Artificial Lighting
1:43 - Medium Format Film Photography
2:28 - Wedding Photo Galleries
3:12 - What Is Your Final Product?
4:07 - Is Bokeh Out?
5:27 - Short Form Video (Content Creation/Wedding Videos for Social)
6:03 - What’s Carried Over from 2025?
7:06 - Comment Your Thoughts!
Posted
Lotta asks the professional portrait and wedding photographers at WPPI Expo 2025 for their hot takes, as well as the lessons they've learned at the conference!
0:00 - Intro
0:29 - Hot Takes
3:17 - New Lessons Learned
6:07 - Lotta's Hot Takes
Posted
Curious on how to run a wedding or portrait photography business? FUJIFILM-X photographer John Branch IV shares the tips he’s learned while running his own successful business, including how to book wedding photography clients, deliver a photo gallery, how to market your business, how much to charge, and more.
0:00 - Intro
0:41 - Social Media, Website & Other Media
2:24 - Pricing
8:42 - Client Communication & Contracts
12:17 - Photo Delivery
13:59 - The Recipe for Success
14:36 - Gear
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Posted
When the party’s over, a wedding photographer’s work definitely isn’t! FUJIFILM X-photographer John Branch IV shares his step by step process on importing, culling, editing, and exporting wedding photos in Lightroom Classic.
0:00 - Intro
0:46 - Importing
4:42 - Do You Give The Couple Your RAW Files?
6:16 - Backing Up
8:47 - Culling
12:52 - Generative AI
15:21 - Presets
16:53 - Black & White Photos
18:00 - Cropping
20:33 - Subject Mask
23:20 - Skin Smoothing
26:06 - Exporting for Delivery
29:04 - What's Next?
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Posted
It’s the question every photographer has asked: Do I get prime lenses or zoom lenses? Wedding and FUJIFILM X photographer John Branch IV takes a deep dive into this age-old question. There are pros and cons to each type of lens, so John will discuss what to consider before you buy!
0:00 - In Today's Video
0:28 - Zoom Lenses
3:50 - Prime Lenses
6:18 - How John Chooses His Lenses
7:19 - How Many Camera Bodies?
8:37 - What's Next?
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Posted
Join wedding and FUJIFILM X-photographer John Branch IV as he takes you behind the scenes on photographing a wedding day. You’ll learn his approach for capturing the bride and groom getting ready, the first look, couple portraits, and the ceremony. John will cover his composition techniques, lens choice, and lighting.
0:00 - In This Video
0:41 - The Dress Shot
4:11 - The Detail Flat Lay
8:08 - The Cake Shot
10:00 - Table Shots
13:32 - Getting Ready Shots
14:53 - The First Look Shot
15:37 - Bride Portraits
16:41 - Couple & Groom Portraits
Posted
FUJIFILM X-photographer John Branch IV answers the questions “what's in my camera bag?” and “how do I prepare before photographing weddings?” Planning, location scouting, consulting with clients, and having the best equipment are key if you want to have a successful wedding photography shoot.
0:00 - In This Video
0:24 - Getting. Meeting with, & Booking Clients
2:14 - Venue Scouting
3:16 - X Series Gear List
6:54 - Tip 1 - Switching Lenses
7:50 - GFX Series Gear List
10:12 - Tip 2 - Using Both Systems
10:34 - Lighting
13:37 - Accessories
Posted
Join wedding and FUJIFILM X-photographer John Branch IV for a wedding photography series! In this video, he shares how he became a wedding photographer, why he loves this genre of photography, and why FUJIFILM is his go-to for wedding photography gear.
0:00 - Intro
1:06 - Beginnings in Wedding Photography
2:51 - The Best Part About Wedding Photography
4:17 - Before You Buy Gear...
7:54 - Getting Ready Section
9:33 - In This Series
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Posted
Capture everyday macro photos in the comfort of your own home. Sony Alpha Ambassador Mahesh Thapa shares some tips and tricks to turn your home into a macro photography paradise. Mahesh also recommends equipment and techniques to capture your best macros.
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0:00 Intro
2:12 Simple Kit for Macro Photography
3:02 Mahesh’s Camera Setup
6:16 Lenses
9:35 Useful Camera Accessories
16:50 Putting It All Together
20:47 Idea Suggestions
28:00
Posted
Which is better: primes or zooms? Get ready for a Sigma lens showdown: Iceland Edition! From the Aurora Borealis to travel portraits, Maria and Matt face off to answer this age-old question.
0:00 - Intro
1:32 - Northern Lights
6:39 - Diamond Beach Landscapes
10:51 - Travel Portraits
14:00 - Astrophotography
16:30 - Final Thoughts
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Posted
Canon announces its third lens of 2024 and the smallest and lightest zoom lens of the RF lineup, the RF 28-70mm f/2.8 IS STM for full-frame and APS-C EOS R-series mirrorless cameras. Equally suited for stills and video, the lens’ innovative design benefits both the image quality and the lightweight, compact form factor. Its bright maximum aperture and versatile field of view makes it ideal for content creators seeking a high
Posted
Kicking off the second generation of G Master prime lenses, Sony has upgraded one its most popular portrait prime lenses with the FE 85mm f/1.4 GM II lens. Replacing its eight-year-old predecessor, the sequel is lighter and more compact while delivering higher image quality, smoother bokeh, better autofocus performance, and better overall performance and usability for video shooters.
Posted
Full frame or micro four thirds camera? Telephoto prime or zoom lens? What other equipment might I need? Matt details what’s in his camera bag on this bird photography journey.
0:00 - In This Video
0:30 - Full Frame Setup
1:57 - Micro Four Thirds Setup
7:30 - Accessories
10:49 - What's Next?
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