Marketing Mistakes Every Photographer Needs to Avoid
06/08/2023Sandra Coan explains some of the common marketing mistakes photographers make and how to avoid them. After watching this B&H video, you’ll have the basics for understanding how to craft a compelling marketing strategy that speaks directly to your ideal clients.
- 0:00 - Introduction
- 1:29 - How Coan Got Started
- 6:17 - Traditional Marketing vs. Modern Marketing
- 15:06 - Mistake #1: Doing What You Think You SHOULD Do
- 20:27 - Mistake #2: Thinking that Being Good at Photography Is Enough
- 23:13 - Mistake #3: Winging It
- 27:04 - How to Make a Marking Plan
- 30:31 - Final Thoughts
- 31:40 - Q&A
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